For this project, I set out to design a logo for my company, Legalize Freedom Productionz. The assignment was simple on paper—create a mark that represents the brand—but I knew it had to be more than just letters on a screen. It needed to capture the energy, individuality, and boldness that the company stands for.
I started old-school with sketches on paper, working through different shapes, letter treatments, and layouts. Once I had a rough direction I liked, I moved into Adobe Illustrator to refine it digitally. That’s where the real experimentation began—playing with gradients, testing type weights, and exploring how the “LFP” monogram could be both strong and dynamic.
The final logo leans into a bold, blocky typeface for instant impact, with a warm gradient from orange to yellow that suggests energy, movement, and creativity. I surrounded it with a circular badge system featuring the company website, giving it both versatility and brand presence. The green speckled texture inside the circle adds grit and personality, keeping the design from feeling too flat or corporate. To finish it off, I included a small starburst accent, giving the logo an extra spark that reinforces the brand’s emphasis on originality and expression.
What started as a rough sketch evolved into a polished, professional mark that I’m extremely proud of. This logo doesn’t just represent Legalize Freedom Productionz visually—it embodies the brand’s mission of freedom, individuality, and unapologetic creativity.
For this project, I wanted to experiment with creating a distinctive brandmark/wordmark combination for my company, Legalize Freedom Productionz. The goal was to design something that could stand strong on its own as a symbol, but also work seamlessly alongside the company name in a full lockup.
I started in Adobe Illustrator, sketching ideas digitally and playing with bold, geometric shapes. Pretty quickly, I was drawn to the idea of combining a raised fist with wings, blending two powerful symbols—resistance and freedom—into a single, unified mark. Once I had the basic form, I refined the curves, proportions, and negative space to make sure the design felt balanced and scalable.
Color was where I gave myself room to explore. I wasn’t locked into a final palette yet, but I leaned into red and black for this iteration: black for strength and authority, red for energy, urgency, and passion. Paired with clean sans serif typography for the wordmark, the overall lockup hits a nice balance of boldness and clarity, while keeping the company name highly legible at any size.
The finished logo is a brandmark/wordmark system that communicates empowerment, freedom, and creative force. Even though I was just “messing around” with Illustrator when I started, the end result turned into a polished, versatile identity piece that I could see being used across apparel, print, and digital applications.
