For this project, I was approached by a local museum to design an 8-page digital catalog for one of their seasonal collections. The museum was expanding its marketing strategy beyond email newsletters and printed brochures, and this catalog needed to be both text-heavy and visually compelling. My assignment was to create a professional layout that showcased the artist, their work, and the collection as a whole.
I chose Angles of Color by Wei X., a collection rooted in mathematical artistry. To organize the content—an artist introduction, detailed artwork descriptions, and high-resolution images—I built a strong multi-column grid system that established structure and hierarchy. This grid carried across all eight pages: the front cover, a table of contents, a two-page artist introduction, and five interior spreads featuring individual artworks with descriptions. The grid gave the catalog rhythm and balance, ensuring each spread flowed seamlessly into the next.
Typography choices were critical for readability. I paired clean sans serifs for headers and navigation with more traditional serif-inspired text for the body copy, striking a balance between clarity and artistry. I leaned on hierarchy, spacing, and white space to keep the pages from feeling cluttered while still honoring the text-heavy nature of the project.
Color accents were pulled directly from Wei X.’s geometric paintings, used sparingly for page numbers, section dividers, and headers. This subtle design choice tied the catalog’s visual identity back to the artwork itself, creating cohesion across all pages.
The final deliverable was a polished 8-page catalog that highlighted the artist’s voice and vision through a clean, balanced layout. Each page reinforced the principles of balance, proportion, rhythm, and unity, while the integration of type, color, and imagery elevated the catalog into a professional, gallery-ready publication.
This project was especially rewarding because it combined my skills in grid-based layout, typography, and visual storytelling to bring an artist’s collection to life in a way that both educates and engages the audience.
