For this project, my company, Legalize Freedom Productionz, was originally hired by Universal Floor Cleaning to print 500 business cards with a simple template update. The initial task was straightforward—apply minor edits and send the job to print. But when I got to know the owner, Andres Rodriguez, and learned he was a veteran, I felt compelled to go beyond the basics.
I started by taking a close look at the existing card. The layout felt dated, the typography lacked hierarchy, and the color palette didn’t pop the way it should for a professional service business. So I jumped into Adobe Illustrator and InDesign, experimenting with type pairings, spacing, and bolder design elements that could instantly modernize the brand.
The first big move was updating the fonts and colors. I introduced a stronger sans serif for the main content to improve legibility and paired it with a more dynamic header style. I refreshed the green brand color so it felt cleaner and more modern, while also adding black for contrast and hierarchy. Next, I reworked the logo—retaining the recognizable script-style wordmark but adding an illustration element that clearly communicates cleaning services. The result was a brandmark/wordmark combo that gave the business a more professional, trustworthy look.
Finally, I rebuilt the entire card layout around typographic hierarchy and visual balance: bold, underlined “Free Estimates” to grab attention, clean bullet points for services, and a well-anchored contact section. The design now reads in clear, scannable sections—exactly what you want on a business card.
The end result was a revitalized business card design that Andres loved. What started as a simple template update turned into a complete visual upgrade, giving Universal Floor Cleaning a stronger brand presence. For me, it was especially meaningful to do this extra work for a veteran-owned business, and it was a proud moment seeing how much the final design elevated both the card and the company’s identity.
